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4 Reasons Marketers Should Use Instagram Live

When it comes to promoting your business or product, you want to make sure you are taking advantage of all the tools available. One such tool is Instagram Live. This feature from Instagram allows marketers and businesses to host live events, interviews, and Q&As with their audience in real-time. Let’s explore 4 reasons why marketers should use Instagram Live for their marketing efforts. 

Four reasons to use Instagram live as a marketing tool

1. Engage with Your Audience in Real Time 

One of the best advantages of Instagram Live is that it allows you to engage directly with your followers in real time. If you are a real estate agent, you can do an Instagram Live and hold a Q&A session with your followers. This gives you the opportunity to build relationships with your customers, nurture leads, and answer any questions they may have about your product or service. It also allows you to get valuable feedback from your followers on what they do and don’t like about your product or service so that you can adjust accordingly. Additionally, using this feature allows you to create a deeper connection with your followers as they can see the person behind the brand and get a better understanding of who you are and what values you stand for.  

2. Share Exclusive Content 

Another great reason to use Instagram Live is that it gives marketers the ability to share exclusive content with their followers. You can use this platform to announce new products or offers, host giveaways, unveil sneak peeks of upcoming products or services, showcase customer success stories, and much more! So, if you want to inform your followers about the new HRM software product you have launched, then Instagram Live is the best way to do it. Sharing exclusive content on Instagram Live gives people an incentive to tune-in again and again since they know they won’t be able to get this information anywhere else. 

3. Drive Traffic To Your Website 

By using Instagram Live, you can drive traffic back to your website by mentioning a specific page during the video stream. For example, if you are discussing a new product or offer that is only available on your website then make sure to mention the link during the broadcast so that people can easily find it afterwards. Or, if you are  a podcaster who talks about how to start a podcast on YouTube, ensure to add a link to your blog article that discusses this question in a more detailed way. You could even include a call-to-action at the end of each broadcast directing people back towards a specific landing page on your site for further information about what was discussed in the video stream. 

4. Boost Brand Awareness 

Finally, when done right, using Instagram Live can help boost brand awareness as well as increase engagement on other social media platforms as well. During each video stream be sure to mention other platforms where people can follow along such as Twitter or Facebook so that those users can join in on conversations related not only to that particular video stream but also conversations related specifically towards your brand overall. Additionally, having an active presence on different social media sites will help establish credibility amongst potential customers which may lead them closer towards making a purchase decision sometime down the road! 


In conclusion, utilizing Instagram Live for marketing purposes has many benefits including engaging directly with customers in real time; sharing exclusive content; driving traffic back towards one’s own website; and increasing overall brand awareness across multiple social media platforms! So if you’re looking for ways to take advantage of every tool available for marketing purposes then definitely consider making use of Instagram’s live streaming capabilities!

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